Back in July the Charity Commission published the results of a piece of research which they commissioned Populus to do in trying to understand what behavioural factors will increase the publics confidence in charities. The information is published here and amongst other findings it explains how the elements of the organisational behaviour that will help the public to trust the charities are:
It identifies the key drivers of trust in charities as being:
- transparent about where money goes (8.8 of 10)
- true to their values (8.5)
- efficient in their use of resources (8.4)
- well-governed and well-managed (8.3)
- able to demonstrate making a positive difference (8.3)
It may be my naivety but as part of the Government the Charity Commission needs to look at itself in the mirror. I wonder how well they would score themselves against these 5 priorities as it is clear that while these five areas will help charities to improve their profile and levels of confidence amongst people who are outside of the charitable world, that the same is true of Governments.